Influencer Marketing for Food & Beverage Brands
Nourish is a platform that connects quality food and beverage brands of all sizes directly with foodie bloggers to assist them with content marketing and boosting their message reach to a broader market.
Digital marketing, influencer outreach and content creation was once only accessible to big-name brands with million-dollar budgets and expensive in-house specialists.
Not anymore.
Nourish connects you directly with Food bloggers and influencers, who use their expertise to create relevant content and extend your marketing digitally to thousands of readers as well as search engines. No in-house expertise required, simply fill out our forms and start receiving quotes directly from food bloggers.
- Have new recipes developed for your own website
- Have new recipes developed and promoted on foodie bloggers website
- Product reviews
- Content amplification to get your message to the foodie blogosphere
There are no fees to sign up and post projects.
Content Creation
Content is difficult. Writing a few sentences about how great your product or service is won’t cut it – copywriters need to write for their audience, SEO consultants need to craft and alter the content for search engines, conversion optimization experts need to edit for your business goals, and marketing needs to get your content out in front of your customers. Repeat weekly for best results.
In recipe creations and product reviews, your products are given a context that helps buyers identify potential uses, which can drive higher sales and increased usage. Unlike display ads, these are integrated directly into the content of blogs, images and videos.
We recommend 1 piece of content created for your site for every 4 pieces of content on blogger websites, and adjusting depending on how competitive your market is.
Scale Up
Working with foodie bloggers offers a scale of content creation that’s not available in-house, with hundreds of unique perspectives that can open up new marketing channels that were previously overlooked by in-house staff. These foodies are your customers – typically mothers who are responsible for feeding and nourishing their families, and who know what their selling points are.
These bloggers also offer that critical social proof and third-party recommendation that brands need to develop trust with their audience.
Social Proof
Getting traction is key for new brands, and new product lines from established brands. Product Reviews and recipe creation on blogger websites puts your products into the hands of real people, using your actual products and sharing their experience of hundreds or thousands of others provides social proof that your products are real and deliver the quality you promise.
Food Photography to Drool Over
Foodie bloggers excel in food photography, taking great care to set the environment and present foods in the best possible light, adding the potential for high-quality expertly-set photographs in other marketing materials. These skills that are honed over hundreds of blog posts can put professional photographers to shame, at a fraction of the cost.
Content Amplification
On top of recipe creation and product reviews, content amplification can spread your existing content to a broader market. Content amplification simply offers bloggers incentive to share your relevant products and recipes to their audiences.
Long Term Results
No one likes having to perform the same task over and over. Set up your recipe creation project once and let it run steadily over time. Use a drip campaign to slowly release your content over time, allowing it to build naturally. You can set it to work once per month, once per week, or 100 all at once, depending on your budget.
Control the Conversation
Selling on marketplaces or third party websites is fine for small-scale brands running production once per week in a rented industrial kitchen, but leaves your valuable brand disconnected from customer feedback and online reviews.
Growing into a real brand involves bringing the conversation in-house – not being at the whims of a bad reviews on third-party websites. Building your online presence with recipes and product reviews lets you frame the conversation in your favor, so that you reduce negative brand experiences and get feedback direct from customers.